Investigating the Relative Performance of Bricks-and-Mortar, Clicks-and-Mortar, and Pure-Click Firms in Taiwan

The study compares the relative performance among bricks-and-mortar, clicks-and-mortar, and pure-click firms. research model was tested in Taiwan service industry using a Economic Journal dataset of 1448 Using regression analysis, provides empirical evidence that clicks-and-mortar firms outperform terms efficiency, but not better profitability even worse efficiency than bricks-and-mortar Pure-click need to improve their accounts receivable turnover ratio total assets turnover. While findings are full congruence with past studies, we provide theoretical explanations. Based on findings, strategic guide going clicks mortar is provided practitioners.